Hello Heart, which is the only digital solution focused exclusively on whole heart health, came to us with the goal of launching their first integrated, national brand awareness campaign for the Dot-to-Dot feature.
Heart disease is the leading cause of death in the United States. One person dies every 34 seconds from cardiovascular disease, and it costs the United States nearly $229 billion each year. Knowing that high blood pressure is a leading cause of heart disease, the Hello Heart team created a mobile app that uses AI, behavioral science, personalized digital coaching and an FDA-cleared blood pressure monitor to drive lifestyle changes. We were tasked with creating Hello Heart’s first integrated, national brand campaign that shows how easy their app correlates everyday activities with overall heart health — complete with a landing page, digital banners, OOH billboards, and a commercial spot. The objective was to raise brand awareness of Hello Heart’s app in a way that didn’t make taking care of one's heart health seem intimidating.
We targeted the cities of Atlanta and Las Vegas for the launch of the Dot-to-Dot campaign.