As Casetify’s creative agency, we developed an integrated campaign strategy, which included the design of the cases, and creative direction for the campaign, which brought to life Olivia's iconic aesthetic, and reached millions of fans worldwide. The campaign was called, Hardened Hearts and captured the essence of what it is like to go through your first breakup. The campaign featured a 90s grunge punk aesthetic, as an homage to Olivia's album, Sour. After all, music is transcendent. Lyrics from the album were also used as inspiration for the phone cases and the campaign. The goal of tying in lines from Olivia’s iconic songs was to remind her fans of their own strength and resilience.
So, we made a case as tough as you are, for when life gets brutal.