what we did together

PowerToFly was founded by Milena Berry and Katharine Zaleski to fast-track economic equity by upskilling and connecting underrepresented talent to roles in highly visible sectors. This rebrand consisted of market research, a competitive brand audit, brand book, and a new website design. The website’s objective was to showcase the products’ value proposition and communicate the brand's message effectively while delivering a best-in-class user experience for both B2B and B2C experiences.

  • Brand Identity
  • Brand Strategy
  • Audience Research
  • Website

Our Goal

Scout Lab’s goal was to revamp and rebrand the organization to better represent PowerToFly as the leading DEIB platform and the most robust of its kind. 

We are proud to have created a comprehensive brand identity that positions PowerToFly as a leading player in the DEIB industry.

more work