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We are a full service, purpose-driven creative agency specializing in brand strategy, social media and PR. We work with brands to tell their story, the right way and to the right people. Think of us as the brand therapists for your identity crisis. We aim to build brands that advance humanity forward.

WILLOW HILL, CCO

Willow is the Chief Creative Officer and Co-Founder of Scout Lab. As an award-winning Creative Director, she has spent her entire career focused on building and scaling brands that shape culture. 

Prior to Scout Lab, Willow built and launched Airbnb's global brand, introducing the Airbnb rebrand to the world through major global campaigns. Starting in 2013, she drove the adoption of the Airbnb brand through a high growth period in the US, EMEA, and Asia-Pacific. Today she is a speaker, advisor, and advocate for climate justice.

KAITLYN BARCLAY, CEO

Kaitlyn is the CEO and Co-Founder of Scout Lab. She's also an active investor and start-up advisor. Previous to Scout Lab, Kaitlyn spent her career building multi-sided marketplaces and was most recently on the founding team of fitmob, which sold to ClassPass in 2015. She then went on to lead Global Acquisition Marketing at Levi Strauss. 

She's also a writer, and passionate about topics relating to gender equity and cyberethics. You can find her work in Fast Company, Glamour, AdWeek, and McSweeney's.

OUR FOUNDERS

STOJO

Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.

SERVICES

Social Media

Creative Strategy
Public Relations

Photo Art Direction

WILLOW HILL, CCO

Willow is the Chief Creative Officer and Co-Founder of Scout Lab. As an award-winning Creative Director, she has spent her entire career focused on building and scaling brands that shape culture. 

Prior to Scout Lab, Willow built and launched Airbnb's global brand, introducing the Airbnb rebrand to the world through major global campaigns. Starting in 2013, she drove the adoption of the Airbnb brand through a high growth period in the US, EMEA, and Asia-Pacific. Today she is a speaker, advisor, and advocate for climate justice.

THAT
BRANDS
BUILDING
ADVANCE
HUMANITY
FORWARD

WEBSITE DESIGN

We build best-in-class digital experiences that bring your audience back for more.

BRAND IDENTITY

We build brands that shift culture. From strategy to design, we'll create a brand identity that scales with you.

SERVICES

PUBLIC RELATIONS

From engagement to conversion, we grow the way your online channels work for you.

BRAND CAMPAIGNS

It's time to scale. We create and execute award-winning brand campaigns that build your brand and your business.

BRAND IDENTITY

We build brands that shift culture. From strategy to design, we'll create a brand identity that scales with you.

BRAND CAMPAIGNS

It's time to scale. We create and execute award-winning brand campaigns that build your brand and your business.

WEBSITE DESIGN

We build best-in-class digital experiences that bring your audience back for more.

PUBLIC RELATIONS

From engagement to conversion, we grow the way your online channels work for you.

SERVICES