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As Maple's primary creative partner, Scout Lab crafted a comprehensive brand identity, positioning, and go-to-market strategy, along with a seamless landing page experience. Additionally, Scout Lab developed Maple’s social media playbook and executed both pre-launch and launch PR strategies, ensuring a polished and impactful market entry.
Parents are one of the most underserved audiences in the world. Acknowledging that there is no one-size-fits-all, Maple aims to create a platform that acts as a central resource for parents to plan for the future, organize their day-to-day, and receive help from their community. Our goal was to create a first-of-its-kind “super app” for parents to aid in providing them more quality time to spend with their families.
