Scout Lab created a comprehensive brand identity refresh including illustration, photo and video, wordmark, and logo design.
Scout Lab partnered with Healthee to lead a comprehensive brand identity refresh including illustration, photo and video, wordmark, and logo refinement.
Scout Lab’s objective in refreshing Healthee's original lockup was to craft a design that is more streamlined, modern, and accessible. The Healthee logo embodies the concept of a ripple effect, symbolizing the positive transformations that enhance not only individual lives, but also the lives of those around them. By saving time and allowing for more cherished moments with loved ones, as well as offering clearer insights into insurance plans, Healthee's impact radiates far beyond what one might expect.