AnnabellA

Scout Lab began working with Annabella ahead of the launch of its first-of-its-kind breast pump into the U.S. The launch was a massive success, garnering millions of impressions and features in outlets such as Axios, Glamour, The Cut, and Motherly. Following the launch, the work has expanded to include broader communications strategy and execution, focused on the co-founders’ thought leadership and positioning Annabella as an emerging femtech company.