Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.
Photo Art Direction
What They Do:
Wilde is the first streaming platform completely dedicated to women-driven content.
Why They Do It:
Over 75% of women do not feel seen or understood by the media they consume, so Wilde developed a platform in which “women-led” was more than just a category. Wilde’s streaming content is 100% women-led, 100% women-directed, and 80% women produced. They also developed a proprietary algorithm, which they run scripts through before licensing them, to ensure the content doesn't include any harmful stereotypes or bias against women.
What We Did Together:
Scout Lab developed Wilde’s brand identity.
The Dunskey Estate is a beautifully restored 18th century estate on 2,000 acres of stunning natural landscape in Scotland. The owners of the estate is working toward a more sustainable future in hospitality while also preserving its rich history. With a seasonal farm-to-table food program and eco-friendly practices, the Dunskey Estate creates a one-of-a-kind experience for its guests, and it needed a brand identity to match.
WHAT THEY DO:
WordPress powers more than 33% of the web and is the industry leader across developer and SMB communities alike.
WHY THEY DO IT:
WordPress.com aims to democratize publishing, one website at a time.
WHAT WE DID TOGETHER:
We immersed with the WordPress.com team, holding workshops and employee interviews in order to understand the status of brand and product marketing across the organization. We produced a comprehensive Brand Audit, which included industry analysis, market competition, user personas, a user journey, an evaluation of WordPress.com’s audience motivations, and the perception of the brand in the market.
Our team also led social media across Facebook, Instagram, Twitter, and LinkedIn. We developed social-first video and photo assets and facilitated influencer partnerships. On Instagram alone, we increased WordPress.com’s following organically by 40%, and their average engagement rate increased by 2,000% YoY.
“You have helped us make more progress in the short time we've had together than the team has had in years. I look forward to seeing how we can partner on more work.”
- Michelle Broderick, SVP of Marketing, Automattic
WordPress is the chosen platform for blogs and websites across the internet. Without investing too much in marketing, WordPress.com wanted to showcase the incredible work their community does using their platform. The campaign, Anything Is Possible, was produced to highlight the inspiring, eclectic, and soulful stories of the WordPress community. The core campaign concept was simple: “What would you do if you could do anything?”
The WordPress.com team enlisted our help to create the Anything Is Possible playbook so that the campaign and its respective content could be produced and optimized in the future across internal and external teams. Not only that, but our team sourced Anything Is Possible features (including Daybreaker CEO, Radha Agrawal and heymama CEO, Katya Libin), produced video content to be used across platforms, as well as video content to be used specifically for social channels (i.e., IGTV and social cutdowns).