WHAT THEY DO:
Wilde is the first streaming platform completely dedicated to women-driven content.
WHY THEY DO IT:
Over 75% of women do not feel seen or understood by the media they consume, so Wilde developed a platform in which “women-led” was more than just a category. Wilde’s streaming content is 100% women-led, 100% women-directed, and 80% women produced. They also developed a proprietary algorithm, which they run scripts through before licensing them, to ensure the content doesn't include any harmful stereotypes or bias against women.
WHAT WE DID TOGETHER:
Scout Lab developed Wilde’s brand identity and led their go-to-market strategy, which included art direction and copywriting for the brand’s inaugural campaign. Scout Lab also designed the Wilde homepage.
WHAT THEY DO:
Wilde is the first streaming platform completely dedicated to women-driven content.
WHY THEY DO IT:
Over 75% of women do not feel seen or understood by the media they consume, so Wilde developed a platform in which “women-led” was more than just a category. Wilde’s streaming content is 100% women-led, 100% women-directed, and 80% women produced. They also developed a proprietary algorithm, which they run scripts through before licensing them, to ensure the content doesn't include any harmful stereotypes or bias against women.
WHAT WE DID TOGETHER:
Scout Lab developed Wilde’s brand identity, led their go-to-market strategy, which included art direction and copywriting for the brand’s inaugural campaign. Scout Lab also designed the Wilde homepage.
