Photo Art Direction
Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.
Our team led social strategy by sourcing content from influencers and amplifying the virality of their social channels to grow their organic following, meaningfully. Over seven months, we were able to grow their Instagram following by 140% and increase their engagement per post by 21%. Not only that, but we placed stojo in publications like Condé Nast Traveler, HuffPost, Inc. Magazine, Food & Wine, and more.