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STOJO

Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.

SERVICES

Social Media

Creative Strategy
Public Relations

Photo Art Direction

WHAT THEY DO:

Spktrm is a beauty brand committed to inclusivity, and the first beauty brand to ban retouching.

WHY THEY DO IT:

Spktrm aims to redefine beauty standards and create a world where all beauty is embraced.

 

WHAT WE DID TOGETHER:

Scout Lab led the brand identity for Spktrm Beauty in order to embody the truly inclusive vision of the brand. The rebrand included the packaging for Spktrm’s new product, True Nude Collection, which includes a 12-color range of nude lipsticks. Updated packaging included braille, which Scout Lab led and executed using expert consultants within the visually impaired community like Bold Blind Beauty and American Foundation for the Blind.

WHAT THEY DO:

Spktrm is a beauty brand committed to inclusivity, and the first beauty brand to ban retouching.

WHY THEY DO IT:

Spktrm aims to redefine beauty standards and create a world where all beauty is embraced.

 

WHAT WE DID TOGETHER:

Scout Lab led the brand identity for Spktrm Beauty in order to embody the truly inclusive vision of the brand. The rebrand included the packaging for Spktrm’s new product, True Nude Collection, which includes a 12-color range of nude lipsticks. Updated packaging included braille, which Scout Lab led and executed using expert consultants within the visually impaired community like Bold Blind Beauty and American Foundation for the Blind.

SPKTRM BEAUTY