STOJO
Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.
SERVICES
Social Media
Creative Strategy
Public Relations
Photo Art Direction
What They Do:
Wilde is the first streaming platform completely dedicated to women-driven content.
Why They Do It:
Over 75% of women do not feel seen or understood by the media they consume, so Wilde developed a platform in which “women-led” was more than just a category. Wilde’s streaming content is 100% women-led, 100% women-directed, and 80% women produced. They also developed a proprietary algorithm, which they run scripts through before licensing them, to ensure the content doesn't include any harmful stereotypes or bias against women.
What We Did Together:
Scout Lab developed Wilde’s brand identity.
SERVICES
Social Media Strategy
Influencer Marketing Strategy
Creative Production
WHAT THEY DO:
Plenty is a vertical indoor farm that aims to bring cost-efficient and high-quality produce to local communities around the world.
WHY THEY DO IT:
Their mission is to improve the lives of Plants, People, & our Planet.
WHAT WE DID TOGETHER:
Scout Lab built a creative social strategy that would set Plenty apart from its contemporaries, all the while showing off its incredible product. Scout Lab produced social-first creative assets including photography, cinematography, and video for marketing channels. Scout Lab then built Plenty’s influencer program in order to provide credibility and authenticity to the new brand, especially as they launched new farms around the nation.
PLENTY
When Plenty, a venture backed startup in the indoor, vertical farming industry closed their $200M Series A, they needed to scale their business, and fast. They hadn’t yet created a cohesive brand strategy but knew that their innovative form of farming deserved a totally new narrative versus that of traditional agriculture companies.
SERVICES
Social Media Strategy
Influencer Marketing Strategy
Creative Production
Art Direction
“Scout Lab is a top-notch creative partner. Their team is incredibly agile, strategic, and, above all, produces amazing work. Collaborating with the Scout Lab team is a complete joy.”
- Christina Ra, Head of Communications, Plenty
SERVICES
Social Media Strategy
Influencer Marketing Strategy
Creative Production
WHAT THEY DO:
Plenty is a vertical indoor farm that aims to bring cost-efficient and high-quality produce to local communities around the world.
WHY THEY DO IT:
Their mission is to improve the lives of Plants, People, & our Planet.
WHAT WE DID TOGETHER:
Scout Lab immersed built a creative social strategy that would set Plenty apart from its contemporaries, all the while showing off its incredible product. Scout Lab produced social-first creative assets including photography, cinemagraphs, and video for marketing channels. Scout Lab then built Plenty’s influencer program in order to provide credibility and authenticity to the new brand, especially as they launched new farms around the nation.
PLENTY
