STOJO
Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.
SERVICES
Social Media
Creative Strategy
Public Relations
Photo Art Direction
What They Do:
Wilde is the first streaming platform completely dedicated to women-driven content.
Why They Do It:
Over 75% of women do not feel seen or understood by the media they consume, so Wilde developed a platform in which “women-led” was more than just a category. Wilde’s streaming content is 100% women-led, 100% women-directed, and 80% women produced. They also developed a proprietary algorithm, which they run scripts through before licensing them, to ensure the content doesn't include any harmful stereotypes or bias against women.
What We Did Together:
Scout Lab developed Wilde’s brand identity.
WHAT THEY DO:
Maple is a first-of-its-kind “super app” for parents.
WHY THEY DO IT:
Parents are one of the most underserved audiences in the world. Acknowledging that there is no one-size-fits-all, Maple aims to create a platform that acts as a central resource for parents to plan for the future, organize their day-to-day, and receive help from their community.
WHAT WE DID TOGETHER:
Scout Lab developed a comprehensive brand audit for Maple, doing a deep dive into the parenting industry. Based on that audit, Scout Lab was able to create a brand and visual identity for Maple that was differentiated and fresh. Scout Lab also developed Maple’s social media playbook and handled the brand’s pre-launch and launch PR strategy.
WHAT THEY DO:
Maple is a first-of-its-kind “super app” for parents.
WHY THEY DO IT:
Parents are struggling now more than ever, so Maple wanted to create a platform that could act as a one-stop-shop for parents to give and receive help. Maple believes that having children is a human right, and it shouldn’t be easier or harder depending on external factors.
WHAT WE DID TOGETHER:
Scout Lab developed a comprehensive brand audit for Maple, doing a deep dive into the parenting industry. Based on that audit, Scout Lab was able to create a brand and visual identity for Maple that was differentiated and fresh. Scout Lab also developed Maple’s social media playbook and handled the brand’s pre-launch and launch PR strategy.
IN THE PRESS
