Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.
Photo Art Direction
What They Do:
Wilde is the first streaming platform completely dedicated to women-driven content.
Why They Do It:
Over 75% of women do not feel seen or understood by the media they consume, so Wilde developed a platform in which “women-led” was more than just a category. Wilde’s streaming content is 100% women-led, 100% women-directed, and 80% women produced. They also developed a proprietary algorithm, which they run scripts through before licensing them, to ensure the content doesn't include any harmful stereotypes or bias against women.
What We Did Together:
Scout Lab developed Wilde’s brand identity.
WHAT THEY DO:
Lili is a fintech company that focuses on providing banking for freelancers. It seeks to be the all-in-one central place to solve freelancer financial issues.
WHY THEY DO IT:
Lili is centered on creating streamlined banking designed thoughtfully for freelancers to support the trickier parts of the freelance experience, such as taxes, expenses, and invoices. They want to keep freelancers focused on investing in their personal growth, rather than investing in their banks.
WHAT WE DID TOGETHER:
We built an integrated brand campaign that spanned across the US, focused on raising brand awareness for Lili as well as highlighting the new Lili Pro card. Scout Lab leveraged the Venn diagram as a graphic device to help visualize the juxtaposing sides of freelancing. We wove relatability and humor into the strategy in order to align with Lili’s main purpose: to create business solutions for freelancers, designed to save both time and money. Do your thing. We’ll do the rest.