WHAT THEY DO:

ILLA is an adventure collective, creating space for women in the outdoors.

​

​

​

WHAT WE DID TOGETHER:

The founder came to Scout Lab with the goal of rebranding ILLA to exemplify its mission of getting more women into the outdoors through community. Through an iterative process, Scout Lab defined positioning and its corresponding visual identity rooted in symbolism within nature to inspire the adventurer in all.