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Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.


Social Media

Creative Strategy
Public Relations

Photo Art Direction

What They Do:

Wilde is the first streaming platform completely dedicated to women-driven content.


Why They Do It:

Over 75% of women do not feel seen or understood by the media they consume, so Wilde developed a platform in which “women-led” was more than just a category. Wilde’s streaming content is 100% women-led, 100% women-directed, and 80% women produced. They also developed a proprietary algorithm, which they run scripts through before licensing them, to ensure the content doesn't include any harmful stereotypes or bias against women.


What We Did Together:

Scout Lab developed Wilde’s brand identity.


Hopscotch is creating a world for families and clinicians to reach their full potential through pediatric healthcare.


Pediatric care has been historically fragmented, with the needs of families, children, and clinicians unmet in a unified way.


Scout Lab dug into the world of pediatric care, unearthing key areas of differentiation for the Hopscotch platform. Centering on the idea of access, Scout Lab rebranded Hopscotch to meet the needs of all sides of the marketplace while still delivering a joyful ethos rooted in celebrating human potential. Scout Lab then delivered a best-in-class website experience including portals for clinicians, parents, and patients.

Before & After


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