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WHAT THEY DO:

Happy tools is a suite of products that enable the modern workforce.

WHY THEY DO IT:

To support distributed workforces around the world manage their time and productivity. 

 

WHAT WE DID TOGETHER:

Automattic is the most acclaimed thought leader on the topic of distributed teams. Having built tools for their own internal distributed workflows, Automattic set out to refine and package those tools in order to share them with companies around the world that are partially or fully distributed. The result? Happy Tools: A suite of products that enables the modern workforce no matter where it is or what makes it go. 

 

The Automattic team came to us to create the Happy Tools full brand identity and positioning for its inaugural product, Happy Schedule. First, we built out a Brand Audit, which included industry and ethnographic research, persona development, user journey, and competitive analysis. From that foundation, we then delivered the full brand identity for Happy Tools, inclusive of positioning and visual identity, through our proprietary Brand Sprint. In order to distill the essence of Happy Tools and its first product, Happy Schedule, we created a brand video for the launch to be used onsite, across marketing channels and PR.

SERVICES

Brand Positioning

Visual Identity

Creative Production

HAPPY TOOLS

WHAT THEY DO:

Butterfly is a clean, sustainable nut butter brand based in Los Angeles.

WHY THEY DO IT:

Butterfly is reinventing the nut butter category, focusing on bringing play to the health foods aisle.

 

WHAT WE DID TOGETHER:

Scout Lab worked from the ground up to position and differentiate Butterfly’s product in-market. The team worked on a full rebrand, inclusive of positioning and visual identity. From there, Scout Lab developed the full Shopify site, and produced photography assets for the original line of nut butters, as well as the recent launch of Blue Dream and Pink Panther.

SERVICES

Brand Positioning

Visual Identity

Creative Production