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FLORAL TYPE

We know, florals for type…groundbreaking.

 

Our new favorite design trend has been the floral typography takeover. As for most trends, they tend to stem (no pun intended) from the world around us. Due to Covid, we have gotten used to the work-from-home lifestyle which has made us want to bring some of the outside worlds in. 

STOJO

Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.

SERVICES

Social Media

Creative Strategy
Public Relations

Photo Art Direction

What They Do:

Wilde is the first streaming platform completely dedicated to women-driven content.

 

Why They Do It:

Over 75% of women do not feel seen or understood by the media they consume, so Wilde developed a platform in which “women-led” was more than just a category. Wilde’s streaming content is 100% women-led, 100% women-directed, and 80% women produced. They also developed a proprietary algorithm, which they run scripts through before licensing them, to ensure the content doesn't include any harmful stereotypes or bias against women.

 

What We Did Together:

Scout Lab developed Wilde’s brand identity.

JOURNAL

There has been a cultural switch from minimalism to maximalism which leads to us making our homes feel as “lived in” as possible. This has been done using color, texture, and of course, plants! 

 

Plants have always been a fun way to bring some life to design, whether it be texture to an advertisement or as a hover interaction in UX/UI design. 

 

With the recent trend of brands adopting san-serifs within their visual identities, the application of floral serifs enables a slightly nuanced twist on creativity and differentiation.

This floral serif trend is the perfect transition from minimalism to maximalism. These typefaces, paired with a clean san serif, give personality yet have a clean feeling that almost allows the type to be used as an image.

 

Sophie Westfall

Digital Designer