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Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.


Social Media

Creative Strategy
Public Relations

Photo Art Direction

What They Do:

Wilde is the first streaming platform completely dedicated to women-driven content.


Why They Do It:

Over 75% of women do not feel seen or understood by the media they consume, so Wilde developed a platform in which “women-led” was more than just a category. Wilde’s streaming content is 100% women-led, 100% women-directed, and 80% women produced. They also developed a proprietary algorithm, which they run scripts through before licensing them, to ensure the content doesn't include any harmful stereotypes or bias against women.


What We Did Together:

Scout Lab developed Wilde’s brand identity.


Fiat Growth is a growth consultancy working with some of the largest fintech, insurtech & rewards brands (Chime, Lemonade, Motley Fool, Bestow, Brigit, Copper, etc.). They provide 360-degree growth support and act as operators to build affiliate and strategic partnerships to help their clients scale.


Fiat Growth is the engine behind the fastest growing challengers in the fintech space and tapped Scout Lab to help bring them to the next level through their brand identity and web design. As a consultancy scaling the next generation of venture backed fintech startups, Fiat Growth wanted a visual identity that exemplified their commitment to performance. Fusing together elements of the natural and digital world, Scout Lab built a brand identity that is an homage to nature, like their leaf logo and the use of the color green, blended with symbols of growth, like the abstraction of the golden ratio used on their website to represent performance through balance.


Before & After

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