Social Media Strategy
Influencer Marketing Strategy
When Plenty, a venture backed startup in the indoor, vertical farming industry closed their $200M Series A, they needed to scale their business, and fast. They hadn’t yet created a cohesive brand strategy but knew that their innovative form of farming deserved a totally new narrative versus that of traditional agriculture companies.
As one of the few, and fastest growing vertical farming companies in the United States, Plenty was looking to create a look and feel across marketing channels that was contemporary and differentiated. The question was this: “How do we rebrand produce?”
We immersed ourselves in Plenty’s leadership team and collaboratively built a creative strategy that would set Plenty apart from its contemporaries, all the while showing off its incredible product. We produced creative assets including photography, cinemagraphs, and video for marketing channels, with a focus on social media. We then built Plenty’s influencer program in order to provide credibility and authenticity to the new brand, especially as they launched new farms around the nation.
“Scout Lab is a top-notch creative partner. Their team is incredibly agile, strategic, and, above all, produces amazing work. Collaborating with the Scout Lab team is a complete joy.”
- Christina Ra, Head of Communications, Plenty