Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.
Photo Art Direction
What They Do:
Wilde is the first streaming platform completely dedicated to women-driven content.
Why They Do It:
Over 75% of women do not feel seen or understood by the media they consume, so Wilde developed a platform in which “women-led” was more than just a category. Wilde’s streaming content is 100% women-led, 100% women-directed, and 80% women produced. They also developed a proprietary algorithm, which they run scripts through before licensing them, to ensure the content doesn't include any harmful stereotypes or bias against women.
What We Did Together:
Scout Lab developed Wilde’s brand identity.
WHAT THEY DO:
Cere is a sexual wellness brand that offers the first ever pleasure products designed by physicians.
WHY THEY DO IT:
The team behind Cere saw through their work in the gynecological field how women and men are treated differently in clinician settings. They saw an opportunity to close the pleasure gap and level the playing field through products designed specifically with women in mind.
WHAT WE DID TOGETHER:
Scout Lab started with an in-depth audit of the sexual wellness and women’s health space. Strategy development based on the audit fueled the creation of a modern and sensual brand identity, which also included naming work, packaging design, and creative production of product photography. Scout Lab also developed Cere’s direct-to-consumer website on Shopify.