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STOJO

Stojo has created a collapsible, sustainable cup that enables coffee and tea lovers alike to carry their preferred beverage on-the-go, no matter where they are or what they’re doing. This product is a darling of the sustainability movement, embraced by influencers and changemakers alike. As they continue to build out their product line, they needed support building out their brand narrative through social media and PR.

SERVICES

Social Media

Creative Strategy
Public Relations

Photo Art Direction

WHAT THEY DO:

Butterfly is a clean, sustainable nut butter brand based in Los Angeles.

WHY THEY DO IT:

Butterfly is reinventing the nut butter category, focusing on bringing play to the health foods aisle.

 

WHAT WE DID TOGETHER:

Scout Lab worked from the ground up to position and differentiate Butterfly’s product in-market. The team worked on a full rebrand, inclusive of positioning and visual identity. From there, Scout Lab developed the full Shopify site, and produced photography assets for the original line of nut butters, as well as the recent launch of Blue Dream and Pink Panther.

WHAT THEY DO:

Butterfly is a clean, sustainable nut butter brand based in Los Angeles.

WHY THEY DO IT:

Butterfly is reinventing the nut butter category, focusing on bringing the play to the health foods aisle.

 

WHAT WE DID TOGETHER:

Scout Lab worked from the ground up to position and differentiate Butterfly’s product in-market. The team worked on a full rebrand, inclusive of positioning and visual identity. From there, Scout Lab developed the full Shopify site, and produced photography assets for the original line of nut butters, as well as the recent launch of Blue Dream and Pink Panther.

“The Scout Lab crew was absolutely a joy to work with. I loved our creative sessions so much because they heard me out, understood me and took my vision to another level I didn’t think possible. I loved the relationship we built because I was treated like a friend — not just another customer.”

 — Jared Talla, CEO and Founder

BUTTERFLY